Advertising

A look at how companies try to reach potential customers.

The Mounting Federal Investigations Into Facebook

Facebook now faces investigations into its business practices from a variety of federal agencies. Officials have opened inquiries into possible civil and criminal violations of laws related to privacy, corporate governance and discrimination. Facebook has largely denied wrongdoing in each of the investigations and said it was cooperating with regulators and law enforcement. Here are the agencies looking into Facebook, and some of the issues involved.

The Internet needs new rules. Let’s start in these four areas.

I believe we need a more active role for governments and regulators. By updating the rules for the Internet, we can preserve what’s best about it — the freedom for people to express themselves and for entrepreneurs to build new things — while also protecting society from broader harms. From what I’ve learned, I believe we need new regulation in four areas: harmful content, election integrity, privacy and data portability.

A Watchful Eye on Facebook’s Advertising Practices

Before the Department of Housing and Urban Development on March 28 announced that it has charged Facebook with violating the Fair Housing Act by enabling advertisers to engage in housing discrimination, Facebook said that it would change its ad-targeting methods to forbid discriminatory advertisements about housing, employment and credit opportunities. This plan, announced the week of March 18, is part of its settlement agreement with the civil rights groups that filed suits against the company over the past few years. The substantive terms are not radical.

Facebook tightens up rules for political advertisers

Advertisers will be required to provide verifiable public contact details before they can run political campaigns on Facebook, in the latest attempt by the social network to increase accountability for so-called dark adverts. The move is part of a raft of changes in the buildup to the European elections in May, when citizens from across the European Union will vote in new Members of the European Parliament. Facebook’s political advertising restrictions will launch in the EU27 on March 29, following partial rollouts in six countries including the UK, US and India.

HUD is reviewing Twitter’s and Google’s ad practices as part of housing discrimination probe

The Department of Housing and Urban Development alerted Twitter and Google in 2018 that it is scrutinizing their practices for possible housing discrimination, a sign that more technology companies could be ensnared in a government probe of their lucrative demographic ad targeting tools. HUD on March 28 charged Facebook with housing discrimination, alleging its targeted advertising platform violates the Fair Housing Act by “encouraging, enabling, and causing” unlawful discrimination by restricting who can view housing ads.

Dept of Housing and Urban Development Charges Facebook with Housing Discrimination Over Targeted Ad Practices

The US Department of Housing and Urban Development (HUD) announced that it is charging Facebook with violating the Fair Housing Act by encouraging, enabling, and causing housing discrimination through the company’s advertising platform. The action follows HUD’s investigation of a Secretary-initiated complaint filed on Aug 13, 2018. HUD alleges that Facebook unlawfully discriminates based on race, color, national origin, religion, familial status, sex, and disability by restricting who can view housing-related ads on Facebook’s platforms and across the internet.

European Commission fines Google €1.49 billion for abusive practices in online advertising

The European Commission has fined Google €1.49 billion for breaching European Union antitrust rules. Google has abused its market dominance by imposing a number of restrictive clauses in contracts with third-party websites which prevented Google's rivals from placing their search adverts on these websites.

European Union fines Google €1.5 billion for antitrust violations

The European Union fined Google €1.49 billion for hampering potential rival search advertisers between 2006 and 2016, closing the last formal EU investigation into the US tech company.

ACLU reaches settlement with Facebook over discriminatory ads

The American Civil Liberties Union (ACLU) has reached a historic settlement with Facebook over advertising practices that allegedly discriminated against minorities. As part of five settlements totaling nearly $5 million, Facebook has agreed to make major changes to its ad platform that will help curb discrimination against certain people when it comes to employment, housing and credit ads. Facebook is creating a new advertising process, specifically for marketers that are purchasing ads around employment, housing and credit.

Another Trump Facebook election

While Democrats' campaign launches have sucked up national attention, President Donald Trump's re-election campaign has quietly spent nearly twice as much as the entire Democratic field combined on Facebook and Google ads. Political advertising strategists say that this level of ad spend on digital platforms this early in the campaign season is unprecedented. The data (captured between December 2018 and now) provides a window into the Trump campaign's 2020 strategy, which until now has been virtually invisible aside from a few rallies.