Advertising

A look at how companies try to reach potential customers.

Sen Hawley Introduces Do Not Track Act

Sen Josh Hawley (R-MO) announced he will introduce the Do Not Track Act to give control over personal data back to users. The legislation: 

Social Media Pollution, a Huge Problem in the Last Election, Could Be Worse in 2020

Thanks to savvy lobbying by tech companies, online election campaign speech remains almost entirely unregulated. The platforms won exemptions from many campaign finance provisions by arguing that the rules would stifle their growth. They don’t have the legal requirements for ad disclaimers and disclosures — like keeping public logs of political sponsors — that television does. That’s how the Internet Research Agency, a home for troll accounts in St. Petersburg, Russia, could spend money on Facebook pages that worked for Hillary Clinton’s defeat without having to reveal its identity.

Sponsor: 

Senate Judiciary Committee

Date: 
Tue, 05/21/2019 - 15:00

Witnesses

  1. Professor Avi Goldfarb
    Ellison Professor of Marketing
    Rotman School of Management

    University of Toronto

    Toronto, Canada

  2. Dr. Fiona M. Scott Morton, Ph.D.

    Theodore Nierenberg Professor Of Economics

    Yale School of Management

    New Haven , CT

  3. Mr. Brian O'Kelley

    Founder And Former CEO

    AppNexus Inc.

    New York , NY

  4. Dr. Johnny Ryan, Ph.D.

    Chief Policy & Industry Relations Officer

    Brave

    San Francisco , CA



Sens Klobuchar, Graham, and Warner Reintroduce Honest Ads Act

Sens Amy Klobuchar (D-MN), Lindsey Graham (R-SC), and Mark Warner (D-VA) reintroduced the Honest Ads Act to help prevent foreign interference in future elections and improve the transparency of online political advertisements. Sen Graham carries on the bipartisan legacy of the bill from the late Sen John McCain (R-AZ).  The Honest Ads Act ensures that political ads sold online are covered by the same rules as ads sold on TV, radio, and satellite. The Act:

Sponsor: 

Department of Justice

Date: 
Thu, 05/02/2019 - 18:30 to Fri, 05/03/2019 - 18:00

The Department of Justice will hold a public workshop on May 2 and 3, 2019 to explore industry dynamics in media advertising and the implications for antitrust enforcement and policy, including merger enforcement. The workshop will cover the different types of television and online advertising, and it will highlight, among other developments in the industry, the role of online and mobile advertising networks.



Code of practice against disinformation: Commission welcomes the commitment of online platforms ahead of the European elections

The European Commission published the latest reports by Facebook, Google and Twitter covering the progress made in March 2019 to fight disinformation. The three online platforms are signatories to the Code of Practice against disinformation and have committed to report monthly on their actions ahead of the European Parliament elections in May 2019.

Trump's 2020 plan: Target seniors on Facebook

The Trump campaign is spending nearly half (44%) of its Facebook ad budget to target users who are over 65 years old, as opposed to Democratic candidates who are only spending 27% of their budget on that demographic. Other data points pulled from the Facebook ad archive show that the President is using most of those ads targeted towards older people to talk about immigration. Trump is using nativist language around immigrants in 54% of his ads, according to Bully Pulpit Interactive.

If we want to be modern, working on a machine-readable format for the public file should come next

We have more work do if want to truly modernize the public file system that is the subject of our decision April 12. These filings include things like station authorizations, contour maps, ownership reports, equal employment opportunity filings, reports on children’s television programming, materials related to investigations and complaints, and joint sales agreements.

The Mounting Federal Investigations Into Facebook

Facebook now faces investigations into its business practices from a variety of federal agencies. Officials have opened inquiries into possible civil and criminal violations of laws related to privacy, corporate governance and discrimination. Facebook has largely denied wrongdoing in each of the investigations and said it was cooperating with regulators and law enforcement. Here are the agencies looking into Facebook, and some of the issues involved.

The Internet needs new rules. Let’s start in these four areas.

I believe we need a more active role for governments and regulators. By updating the rules for the Internet, we can preserve what’s best about it — the freedom for people to express themselves and for entrepreneurs to build new things — while also protecting society from broader harms. From what I’ve learned, I believe we need new regulation in four areas: harmful content, election integrity, privacy and data portability.