Advertising

Ohio’s attorney general filed a lawsuit asking a judge to rule that Google is a public utility. Ohio said that it is the first state in the country to bring a lawsuit seeking a court declaration that Google is a common carrier subject under state law to government regulation.

The Federal Trade Commission, along with law enforcement agencies from six states, sued Internet service provider Frontier Communications, alleging that the company did not provide many consumers with Internet service at the speeds it promised them, and charged many of them for more expensive and higher-speed service than Frontier actually provided. In a complaint, the FTC and its state partners allege that Frontier advertised and sold Internet service in several plans, or tiers, based on download speed.

Radio and television stations’ local content – particularly news – provides great value for audiences on the major technology platforms. However, broadcasters are not fairly compensated for this valuable content because of the way the markets currently operate. The reason for that is simple – these tech platforms have substantial market power in their provision of services, and they use that power for advancing their own growth and benefit to the detriment of local broadcast journalism.

The upcoming sale of Yahoo and AOL to a private equity firm for $5 billion represents a massive media markdown. At their dotcom bubble peaks, Yahoo and AOL were valued at more than $125 billion and $200 billion, respectively, or $193 billion and $318 billion in 2021 dollars. AOL made one giant mistake. It famously bought Time Warner for $182 billion in cash and stock in 2000, saddling the company with debt just before the dotcom bubble burst and the rise of broadband made AOL's dial-up services virtually obsolete.

Recently, Deb Socia posted a brilliant suggestion online: “[Internet service providers] need to identify the floor instead of the potential ceiling. Instead of ‘up to’ speeds, how about we say ‘at least’”. ISPs must report the slowest speed they are likely to deliver. I want to be fair to ISPs and I suggest they report both the minimum “at least” speed and the maximum “up to” speed. Those two numbers will tell the right story to the public because together they provide the range of speeds being delivered in a given Census.

T-Mobile says it will use its customers’ web browsing and app usage data to sell targeted ads unless those customers opt out.

The House Antitrust Subcommittee debated an antitrust bill that would give news publishers collective bargaining power with online platforms like Facebook and Google, putting the spotlight on a proposal aimed at chipping away at the power of Big Tech. At a hearing. Microsoft’s president, Brad Smith, emerged as a leading industry voice in favor of the law. He took a divergent path from his tech counterparts, pointing to an imbalance in power between publishers and tech platforms.

Former President Donald J. Trump called multiple times for repealing the law that shields tech companies from legal responsibility over what people post. President Biden, as a candidate, said the law should be “revoked.” But the lawmakers aiming to weaken the law have started to agree on a different approach. They are increasingly focused on eliminating protections for specific kinds of content rather than making wholesale changes to the law or eliminating it entirely.

Google plans to stop selling ads based on individuals’ browsing across multiple websites, a change that could hasten upheaval in the digital advertising industry. In 2022 Google plans to stop using or investing in tracking technologies that uniquely identify web users as they move from site to site across the internet. The decision, coming from the world’s biggest digital-advertising company, could help push the industry away from the use of such individualized tracking, which has come under increasing criticism from privacy advocates and faces scrutiny from regulators.

Broadcasters want to get a cut of those billions of dollars in the Federal Communications Commission's Emergency Broadband Benefit Program. The National Association of Broadcasters is telling the FCC that TV and radio advertising is particularly effective both because they are ubiquitous and because over-the-air broadcasting over-indexes for the eligible population--households with incomes below $50,000.