Volkswagen: Big Data Doesn’t Have to Mean Big Brother

Given the vast amounts of data that will be collected by the cars of the future, strict protections are needed to prevent government intrusion, the chairman of Volkswagen Group said.

“The car must not become a data monster,” Martin Winterkorn said, at the start of the CeBit trade show in Germany. Car makers already protect drivers from hydroplaning, fatigue and traffic. They must also protect against government misuse of data, he said. “I clearly say yes to Big Data, yes to greater security and convenience, but no to paternalism and Big Brother,” Winterkorn said, according to an English translation of his prepared remarks. He called for a voluntary commitment from the car industry to protect customer data and said his company stands ready to join such an effort.

The data protection concerns voiced by Winterkorn were echoed by government and industry speakers including German Chancellor Angela Merkel and British Prime Minister David Cameron. Merkel called on international efforts to ensure data is protected.

“We are only at the beginning of that road,” she said. “National policies will not suffice.” Winterkorn reassured the car-loving German audience that drivers will retain control, but that autonomous vehicles can play a big role when driving is less than pleasurable, such as when stuck in traffic or looking for parking. Winterkorn stressed that computer giants and automakers need to work together on the technical, logistical and regulatory challenges ahead.

[March 10]