How AI will turbocharge misinformation—and what we can do about it

Attention-grabbing warnings of artificial intelligence's existential threats have eclipsed what many experts and researchers say is a much more imminent risk: A near-certain rise in misinformation. The struggle to separate fact from fiction online didn't start with the rise of generative AI — but the red-hot new technology promises to make misinformation more abundant and more compelling. By some estimates, AI-generated content could soon account for 99% or more of all information on the internet, further straining already overwhelmed content moderation systems. Without sufficient care, generative AI systems can also recycle conspiracy theories and other misinformation found on the open web.