Cable keeps lagging in customer satisfaction, compared to fiber and fixed wireless access

It seems cable internet providers are still lagging behind in customer satisfaction, especially when it comes to cost. In a 2024 CableTV survey, the best major internet service providers for overall satisfaction were either fiber or wireless providers, those being Google Fiber, T-Mobile, Verizon and AT&T. Meanwhile, Xfinity, Spectrum and Cox all hovered at or below 50 percent approval ratings for price satisfaction. Cable providers trending poorly on price satisfaction is becoming a common data point. Parks Associates' latest consumer study also found that fiber and mobile services score the highest for consumer value perceptions of their service, “especially on cost.” A 2023 CNET report found that fiber plans tend to be more expensive than cable, but “generally” deliver a lower price per megabit than other connection types.