Research

Digital equity—or, digital opportunity, if you prefer—is having a moment. The US is making an unprecedented investment to ensure that individuals and communities have the capacity to fully participate in our society and economy. This is a huge undertaking with momentous implications on the future of the Nation. Each state has been asked to envision how life there can be transformed by achieving digital equity.

Households in rural America are overcoming significant headwinds as they sign up for the Affordable Connectivity Program (ACP) benefit at a higher rate than urban counterparts. Through April 2023, ACP enrollment data shows that: 15% of all rural households have enrolled in ACP and 14% of households in metro or urban areas have enrolled in the benefit. Even this modest difference is striking given the tensions that buffet rural residents as they consider enrolling in ACP.

The Affordable Connectivity Program (ACP) is at an inflection point. Launched in early 2022, ACP provides 17 million households up to $30/month in subsidies to offset the cost of broadband. But the program faces two critical challenges. First, less than a third of eligible households currently participate in the program—mainly because the people who could benefit most from the subsidy are unaware that it exists. The Federal Communications Commission (FCC), local governments, and digital equity groups are stepping up efforts to improve ACP awareness and participation.

After a year of operation, half of all households eligible for the Affordable Connectivity Program (ACP) internet subsidy are unaware of the benefit. A January 2023 survey of low-income households finds that over 50% say they have never heard of the program or do not know anything about it. Although many eligible households are unaware of ACP, the survey points to ways in which policymakers and community leaders can encourage enrollment. First, outreach can make a difference.

The pandemic spurred policymakers and community leaders around the country to create programs to connect those without home broadband service or computers. These programs have had an impact. New government data show sharp increases in broadband and computer adoption in the 2019-to-2021 time frame. Initiatives such as the Affordable Connectivity Program (ACP) have helped address “subscription vulnerability” for low-income households. With progress evident, it is time to extend and build on the ACP and local affordability programs.

Over the last two years, in California and across the country, billions of public dollars have been allocated to end the digital divide. The Digital Equity LA coalition, supported by the California Community Foundation (CCF) Digital Equity Initiative, has mobilized to ensure these investments are directed to the communities that need them most—those that have been historically marginalized and are disproportionately disconnected—and deployed in support of the most effective long-term solutions.

On Monday, September 26, Benton Institute for Broadband & Society Director of Research and Fellowships Dr. Revati Prasad hosted an online panel discussion, From the Ground Up: Broadband Mapping By and for Communities, on how communities and states are collecting data on local broadband availability as the Federal Communications Commission rolls out the Broadband Data Collection (BDC) program.

If the federal government’s investments in broadband connectivity are to be effective, different programmatic pieces must work together. Broadband infrastructure funds are necessary to ensuring universal access, but not sufficient to achieve full digital equity. Equitable broadband adoption depends on people having the financial means to maintain service, which the Affordable Connectivity Plan (ACP) facilitates, as well as access to wrap-around digital inclusion services (such as tech support and skills training).

Low-income households are spending too much on connectivity. Prior to the pandemic, the Federal Communications Commission’s Lifeline program supported mainly wireless communication services for low-income households; its $9.25/month subsidy resulting in service plans that restricted voice and data usage. To address Americans’ online connectivity needs during the pandemic, Congress directed the FCC to launch the Emergency Broadband Benefit (EBB) program—a historic expansion of financial support for universal service.

Understanding affordability of internet service and its role in adoption are crucial for developing solutions to close the digital divide.The goals of this study were first to understand the barriers to connectivity and efficacy of low-cost internet service options; and second, to use the findings to inform digital inclusion policies, advocacy efforts, and other initiatives that aim to drive digital equity. The findings were informed by a national survey on broadband adoption among low- and lower-middle income households.