RCR Wireless News

Using its deployment of FirstNet to provide a dedicated, nationwide network to first responders, AT&T can reach deeper into rural consumer markets that typically fall to chief competitor Verizon, according to AT&T Communications CEO John Donovan. “T-Mobile much more urban, Verizon much more rural,” Donovan said. “FirstNet gives us a great opportunity to go into the rural markets because not only will we be building the network for first responders, it dawned us that we should also be putting up stores and going after the consumers.