National Rural Telecommunications Cooperative

Small rural broadband providers are seeing average customer lifetime value (CLV) of just over $5,000, according to a new report from the National Rural Telecommunications Cooperative (NRTC). The report is based on a survey of NRTC’s rural broadband provider members. The survey had 84 respondents, including traditional telecom providers as well as electric cooperatives that offer broadband. About one-quarter of respondents have less than 2,000 subscribers, while another quarter have more than 15,000 subscribers. Other interesting provider metrics include:

The National Rural Telecommunications Cooperative (NRTC), a membership cooperative of rural electric and telecom providers, has acquired Pivot Group, a marketing and customer experience (CX) agency that serves rural broadband providers. NRTC traditionally has focused on technology, helping members plan, deploy and manage technology investments.