Why Amazon Buying WholeFoods Will Attract Serious Antitrust Scrutiny

[Commentary] In proposing to buy WholeFoods for $14 billion, Amazon has surprisingly invited unwelcome serious antitrust investigation into, and public discussion about, Amazon’s core conflicted retail/MarketPlace business model and the many alleged predatory, discriminatory, and unfair standard Amazon business practices, that Amazon commits, not only in the grocery business segment, but in all other retail segments.

If antitrust authorities consider that the half of Amazon’s retail business that is not direct to American consumers, but it involves Amazon MarketPlace (where its competitors must come and become business-consumer-customers of Amazon to reach all their offline customers when they shop online), then this transaction will undergo a much rockier and problematic antitrust review.