The pandemic sped the shift to digital media

The COVID-19 crisis drove digital media consumption to new heights, while traditional media stagnated, according to data from eMarketer. Time spent with media overall increased significantly during the pandemic, thanks to lockdowns that people spent online. Time spent with digital increased 15% in 2020 from 2019 to 7 hours, 50 minutes daily. Connected TV saw a 33.8% increase in usage last year, to 1 hour, 17 minutes per day. Subscription streaming saw a 33.9% increased in usage to 1 hour, 12 minutes per day. Digital audio saw a 8.3% increase in usage to 1 hour, 29 minutes per day. eMarketer predicts that that these formats will claim even more daily media time going forward. Traditional TV, social media, tablets, and desktops/laptops will likely decrease in usage this year compared to 2020.