The Internet of things isn’t about things. It’s about cheap data.

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The value that comes from connecting your thermostat to the Internet isn’t that you can now control it from your smartphone, or that it’s a theoretical home for new ads. The value is that you suddenly have access to cheap information about the temperature of your home, and by collating other data points or simple extrapolation techniques, you also have access to detailed information about what is happening in the home.

This can be cool. It can be creepy. And it can be convenient. But as is always the case when we encounter technological shifts, the Internet of things is really a tool. And like a hammer is used to expand the amount of force generated over a small area (allow you to hit something really hard), the Internet of things is a tool is for cheaply delivering and gathering information.


The Internet of things isn’t about things. It’s about cheap data.