Facebook's World Cup traffic breaks 2014 record

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Around 66 million people created more than 200 million Facebook interactions during the World Cup match between Brazil and Germany -- totals that crushed the social media giant's previous 2014 records, the World Cup opening match featuring Brazil and Croatia and the 2014 Super Bowl.

Facebook users in Brazil, the tournament's host country, were responsible for about one quarter of the total traffic, with 16 million people creating more than 52 million interactions, which include posts, comments and likes.

The United States drew the second-highest total of Facebook interactions, with 6.3 million users creating more than 14 million interactions. Facebook users in Mexico provided the third-most interactions, followed by users in Indonesia and the United Kingdom.


Facebook's World Cup traffic breaks 2014 record