Boost calls out Big 3 carriers as it intros $25 per month unlimited plan

Boost Mobile said it’s going after the big three carriers head-on with a new annual unlimited plan that costs $25 per month. It’s the latest in what the Dish-owned prepaid brand is calling “Carrier Crusher” plans. The first launched in November 2021 offering wireless service with talk text and 1GB of data for an annual price of $100. That targeted customers who use less than 10GB of data per month, while the new focus is on unlimited. Both new and existing customers can get the latest no-frills unlimited plan that includes talk, text and data. Notably, users have to prepay for a full year, so $300 upfront plus taxes, and data speeds are slowed after using 35GB each month. Still Boost said it’s intent on capturing the tens of millions who pay over $60 on average for their wireless service per month and claimed it can save customers up to $400 per year when switching from major carriers. Boost is introing low-cost unlimited plans at a time when MoffettNathanson analysts say the wireless industry is more competitive on price than usual. The firm believes competition between major carriers for 5G subscribers has largely been reduced to who will offer the biggest discounts.