Kate Beioley

EU and UK open antitrust probe into Google and Meta over online ads

Regulators in Europe and the UK have opened an antitrust probe into a deal between Google and Meta/Facebook on online advertising, in the latest effort to tackle the market power of the world’s biggest technology companies. The move follows US antitrust investigators who are also probing an agreement informally known as “Jedi Blue.” Google and Facebook have been accused of working together to carve up advertising profits, acting together to buttress their businesses.