Europe’s roaming data cuts are welcome, but not the end of the story

Europeans traveling around the union will pay a lot less for mobile data, voice and SMS. The most drastic cut will be for data, with the retail price cap dropping from 45 euro cents ($0.62) per megabyte to 20 cents ($0.27).

This represents the last stage in the grading-down of data roaming premiums within the European Union (there were no retail caps on roaming data before mid-2012, when a 70 cent cap was introduced). It’s far from being the end of the story, though -- a major package of telecommunications reform that’s almost been signed into law will do away with intra-EU roaming premiums altogether.

There’s a huge political driver behind all of this, in the creation of a true EU single market -- in practical terms, EU politicians are trying to erase the borders between member states, and that’s not possible when crossing a border results in massive bill shock. For European startups, this is essential, particularly if their apps and services are intended to be used on the move.

The complete elimination of roaming fees within the EU will take place at the end of 2015, if member states give final approval to measures already backed by the European Commission and the European Parliament.