ABC Wraps Upfront Sales With Slight Rate Increase

ABC has effectively wrapped up its upfront ad sales for the 2014-15 season, an individual with knowledge of the negotiations said.

With all but a bit of clean-up left, the network is finishing its upfront season with an approximate 5 percent increase in the rate for CPM, or the cost of reaching 1,000 people since 2013. (That figure excludes sports programming, which undergoes a separate round of ad-sales negotiations.)

ABC did not release any dollar figures.

The network also made some so-called “C7” deals which measure how many viewers see ads up to seven days from their original airdate. The current industry standard calls for C3 deals, in which advertisers pay based on how many people see their ads over three days.

Networks have sought a larger window in recognition of the fact that more and more viewers watch shows on DVR.