Advertising

A look at how companies try to reach potential customers.

NAD Recommends T-Mobile Discontinue “Don’t You Worry ‘Bout Speed” Claim for T-Mobile Home Internet Service

In a Fast-Track SWIFT challenge brought by Comcast, the National Advertising Division (NAD) of BBB National Programs recommended that T-Mobile discontinue the “Don’t you worry ‘bout speed” claim in reference to T-Mobile’s Home Internet (T-HINT) service. NAD determined that T-Mobile’s unqualified claim conveys the message that internet speeds are sufficient to provide worry-free internet service that will allow users to perform nearly all typical activities on the internet, including intensive uses like gaming or streaming on multiple devices at any time of day.

Charter can keep downstream speed claim, ad watchdog rules

Charter Communications came out on top in the latest advertising claim challenge lodged by AT&T. In its response to a challenge plaint from AT&T, the National Advertising Division (NAD) announced that Charter substantiated its "most consistent download speeds" claim for its Spectrum-branded broadband service. AT&T used an expedited challenge process, dubbed Fast-Track SWIFT, to bring this "single-issue" ad case to the NAD.

Social media's new pay-for-play rules

Users who once believed they were contributing their time and creativity are now being asked to pay up by cash-hungry platforms. Elon Musk tweeted that beginning April 15, 2023,

T-Mobile told to quit advertising ‘most reliable’ 5G

The National Advertising Division (NAD) of BBB National Programs advised T-Mobile to stop advertising that its wireless service has the most reliable 5G network based on tests by umlaut, a third-party testing company. The claims in question were made on T-Mobile’s website and in press releases.

Sens. Wicker, Luján, Young, Kelly Reintroduce Bill to Explore Collecting USF Contributions from Big Tech

US Senators Roger Wicker (R-MS), Ben Ray Luján (D-NM), Todd Young (R-IN), and Mark Kelly (D-AZ), reintroduced the Funding Affordable Internet with Reliable (FAIR) Contributions Act (S.856). The legislation would direct the Federal Communications Commission to conduct a study into the feasibility of collecting Universal Service Fund (USF) contributions from internet edge providers. Among other provisions, The FAIR Contributions Act would:

FTC Issues Orders to Social Media and Video Streaming Platforms Regarding Efforts to Address Surge in Advertising for Fraudulent Products and Scams

With fraud on social media surging, the Federal Trade Commission (FTC) has issued orders to eight social media and video streaming platforms seeking information on how these companies scrutinize and restrict paid commercial advertising that is deceptive or exposes consumers to fraudulent healthcare products, financial scams, counterfeit and fake goods, or other fraud.

Frontier and Charter spar over speed, and availability claims in ad disputes

Fiber-focused Frontier Communications and cable giant Charter Communications each took some hits and scored some points in a series of clashes over marketing claims related to their respective broadband products. Frontier scored a key win as the National Advertising Division (NAD) recommended Charter qualify some of its speed claims to note they’re not symmetrical, while Charter prevailed in challenges related to Frontier’s claims around availability and reliability.

Dina Srinivasan: Exposing the monopoly power of Facebook and Google

A Q&A with Dina Srinivasan, who, in February 2019 as an independent scholar, published an academic paper entitled ‘The Antitrust Case Against Facebook’, in which she identified a correlation between privacy and economics — and argued that the social media giant lowered its privacy standards as soon as it had defeated its rivals.

Toxic Twitter: How Twitter Generates Millions in Ad Revenue by Brining Back Banned Accounts

Since announcing his policy of a “general amnesty” for banned Twitter users in November 2022, Elon Musk has reinstated tens of thousands of accounts, including neo-Nazis, white supremacists, misogynists, and spreaders of dangerous conspiracy theories. Now new research by the Center for Countering Digital Hate estimates the value of these reinstatements to Twitter, providing further evidence that Musk’s decision to welcome them back is driven by a desperate drive for revenues. By analyzing new publicly available figures on tweet impressions, the Center estimates that just ten reinstated acco

Upstream demand driven by 'marketing,' not true usage, Charter CEO says

Charter Communications is upgrading its widespread hybrid fiber/coax (HFC) networks to support faster speeds. But the demand for lofty upstream speeds is not being driven by actual customer usage, according to CFO Chris Winfrey. "The upstream demand today is much more of a marketing campaign as opposed to any real product demand," said Winfrey. Upstream usage soared during the early stages of the pandemic as people worked and schooled from home, but downstream usage still exceeds upstream usage by a wide margin.