Guardian, The

New UK broadband rules will make it easier to switch supplier

Ofcom, the media and telecommunications regulator for the United Kingdom, has introduced a new service to make it easier for customers to switch broadband supplier to get a better deal. Ofcom hopes that the new process, One Touch Switch, will encourage people to seek out better deals after research found that more than two-fifths of people were put off switching broadband suppliers because of the hassle.