Diffusion Group
One-Fourth of US Households Subscribe to Broadband But Not Pay-TV
A new analysis by The Diffusion Group (TDG) finds that the number of US households subscribing to a broadband service but not a pay-TV service will grow from 38 million in 2020 to 54 million in 2025, up 42 percent in the five-year period. “By 2025, nine-in-ten US households will use residential broadband, of which roughly half will use a pay-TV service from a legacy or virtual MVPD [Multichannel Video Programming Distributor],” said Paul Hockenbury, veteran industry researcher and TDG senior analyst.
Game Over
AT&T emerged victorious from its courtroom battle with the Department of Justice. What this means for the future of TV:
Mighty Mouse: Disney, Fox, and the Future of TV
What does this megadeal tell us about the future of TV?
- Broadband Video Is The Future
- The Future of TV is Global
- The Future of Video is Full Stack & D2C
The future of the TV business will be a grand, global game played out over broadband and delivered via apps. The prize is direct access to the hearts, minds, and wallets of middle-class urbanites around the world. Prior to this announcement, Netflix was leaving the competition in its dust. No more. Netflix needs to take a serious look in the rear view mirror.