PTC: FCC Yet to Address Fundamental KidVid Questions

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The Parents Television Council says the Federal Communications Commission needs to answer some fundamental questions before it decides to make any "material" changes to its children's TV rules, which would mean voting on an order stemming from the July Notice of Proposed Rulemakiing it approved launching the review of the rules. The questions PTC says have yet to be answered in the Notice of Propose Rulemaking:

  1. What are the Educational/Informational needs of children, especially in light of the rapid and massive evolution in media technology? 
  2. What is the public interest obligation of a broadcaster in the 21st Century and when does an obligation become a burden? 
  3. What has been the impact of Educational/Informational TV content on children in recent years?
  4. If children aren’t watching today’s E/I content, why is that and what can/should be done to make it more appealing?

PTC: FCC Yet to Address Fundamental KidVid Questions