How Popular Is Net Neutrality? Opponents Have to Hide They Are Campaigning Against It.

What really sets DC apart is our advertisements. The political ads never stop. Particularly when a major vote is about to happen — such as the upcoming vote in the Senate on S. J. Res. 52, aka the “net neutrality CRA,” aka the repeal of the FCC’s net neutrality repeal. On May 9, Senator Markey will file the resolution to force the vote — which is expected to actually happen soon. So, naturally, we are getting all kinds of ads from broadband companies and their various associations (e.g., Broadband for America) trying to push the public to get their Senators to vote against the resolution. The problem for the anti-net neutrality folks, however, is that network neutrality remains enormously popular with the general public. Which leaves these groups trying to rally the public with a problem. You can’t even mention net neutrality in your issue ad without generating lots of pro-net neutrality traffic. The only way to generate phone calls to the Hill opposing net neutrality is to trick people into thinking they are supporting something else.