China exploits U.S. investment to conquer media

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Chinese internet giants like Tencent, Baidu and Alibaba are ramping up investments in US tech and media companies. They're also building data servers and acquiring ad tech businesses in the US that can help them monetize media engagement from citizens living in America, like students or tourists. There's a misconception that the Chinese push into the Western media tech market is to target new American users or to compete directly with US tech companies. In reality, they're looking to expand their Chinese user base abroad and make money from Chinese expats who would rather use their own social, messaging, and commerce apps in the US. Investing in the US ad tech landscape is a major priority for the Chinese internet companies, which tend to lag behind the US in their ad technology. 


China exploits U.S. investment to conquer media