Sapna Maheshwari

Media Organizations Grapple With the New Facebook

Over the next few months, with the implementation of a revised strategy, Facebook’s two billion users will see less content produced by news organizations and more from their friends, if all goes according to the company’s plan.

For Marketers, TV Sets Are an Invaluable Pair of Eyes

TVision — which has worked with the Weather Channel, NBC and the Disney ABC Television Group — is one of several companies that have entered living rooms in recent years, emerging with new, granular ways for marketers to understand how people are